You can use Beacons in your store in a  completely seemless fashion for your customers and it's all about analyzing their behaviour in your store.

Footfall analysis

To analyse and hel you maximize your incoming footfall, you can place Beacons in your door to know how many customers, provided they have your mobile app, are coming into your shop or just pass by.

Marketing planning 

This can give you ideas on how to capture those customers that are just passing by with timely offers sent as a push notification to their smartphones. It can also help you discover how many customers come into your store but just browse.

Store layout optimization 

Placing more beacons around the shop can help you understand what part of the shop gets more customer traffic or what particular items get browsed the most. It can also help detect trends and patterns on how your customers navigate through the store and decide on what's the best product placement strategy.

Enhanced Customer Experience

The real­time analytics you're collecting can help your employees deliver an unexpected customer experience. For example, if you set up a beacon to detect a customer who's on his way to collect an item they just bought online, you can have a notification sent to you or your staff in the store to make sure you get ready to meet this customer and give him his order.

You can also get information on what they're going to pick up so you can prepare another item that goes well with it for an up­selling opportunity.

This are ways of using beacons in retail shops for analytics. Check out more on our Beacon Use Cases White Paper!